A radius map is a circular boundary created by drawing a fixed distance from a central point, such as an address or geographic coordinate. It represents the area within a set number of miles from that point. Radius maps are commonly used in franchising because they are simple to create and easy for candidates to understand.
However, radius boundaries do not reflect actual travel patterns, roads or population distribution, which can create inconsistencies between territories. They are often best used for selection areas or delivery zones.
Franchisors use radius maps when they need straightforward, easy to disclose territory boundaries. Radius based territories:
are simple to visualize
create fast preliminary territories
work well for early stage concepts
help present general market areas in early discovery stages
They are frequently referenced in Item 12 of the Franchise Disclosure Document because they are easy to standardize.
While radius maps are simple, they also have limitations:
they do not align with real world travel
they may include bodies of water or inaccessible areas
they may over expand or under represent population density
they may cause territory overlap when shapes “circle out” unevenly
they can create fairness issues between urban and suburban markets
Many mature franchisors transition from radius maps to advanced drive time analysis or census based territories for greater accuracy.
Radius maps are often used to:
create initial discovery day territories
define simple protected zones
establish preliminary markets for early stage brands
illustrate approximate customer reach
support legacy territory structures
They are most effective when supplemented by demographic and competitor data.
Drive Time Map
Isochrone
Franchise Territory
Exclusive Territory
Census Tract
Zip Code
Franchise Territory Mapping
Demographic Analysis
Reporting
Mapping a Franchise Territory by Radius: Pros, Cons & Considerations
Last updated: November 25, 2025
