National accounts are large customers, organizations or institutions that the franchisor contracts with at the corporate level. These customers may have multiple locations, operate across regions or require services that span more than one franchise territory. National account agreements often override individual franchise boundaries because they involve centralized pricing and service arrangements.
National accounts benefit the system by:
bringing large volume sales
strengthening brand credibility
opening new channels for franchisees
creating recurring revenue
expanding reach into corporate partnerships
However, they must be addressed clearly in Item 12 because they may impact a franchisee’s territory rights.
Franchisors typically:
negotiate pricing and terms
assign service responsibilities to franchisees
divide revenue between the franchisor and franchisee
ensure compliance with brand standards
manage chain wide relationships
Franchisees may receive leads from national accounts or may be required to service them even outside their own territory.
Protected Territory
Exclusive Territory
Item 12
Non Traditional Location
Franchise Territory
Last updated: November 25, 2025
