How to Map A Territory with Zors
Mapping franchise territories involves creating detailed geographic boundaries to define the areas a franchisee can serve or operate within. These territories are typically mapped based on various factors, including population density, demographics, local market conditions, and competition. Mapping helps ensure that franchisees have a defined area to operate in, minimizing overlap with other franchisees and preventing market cannibalization.
Accurate territory mapping is essential for the smooth expansion of a franchise network, helping both franchisors and franchisees make informed decisions about growth and resource allocation.
Building a Franchise Territory Map with Zors
The Zors franchise territory mapping software allows users to quickly map a franchise territory and preview key population data utilizing a variety of techniques. Franchisors can select zip codes or census tracts one-by-one, observing demographics at a unit level or they can use our integrated “Create Territory” tool to easily define the boundaries of a territory and preview its characteristics.
Once a territory is created, a franchisor can move the territory through the life cycle as the relationship develops or return a territory to available inventory. Additionally, Zors map layers allow franchisors to view territories at each stage of the life cycle and filter.
For purposes of this article, our focus is on using the Create Territory tool, which allows franchisors to map a territory by:
Zip Code
Draw
Radius
Time
Create Territory Tool
The Zors Create Territory allows franchisors to quickly generate a franchise territory using their preferred methods. There is no one sized fits all approach when it comes to mapping. We allow our users to decide and offer an easy smooth user interface.
Franchise Territory Mapping By Zip Code
Add and Remove Zip Codes
Franchisors can enter zip codes, calculate the territory, and add or remove zip codes as needed
Map Draw Feature
Draw by Line
Define geographic points in your desired area and choose to build by census tract or zip code. Use as many points as you want, just double click on the last point to lock in your boundaries.
Finding Tracts or Zip Codes Within Draw Lines
Once you click “Save” Zors will generate a territory within the lines you draw.
Map Territory by Radius
Search Places, Define Radius
Search for any address in the United States and then define a territory by radius from .5 miles to 25 miles.
Territory by Travel Time
Drive, Walk or Cycle
Zors provides franchisors with flexibility to define a territory in a manner that makes sense for their brand. You decide how to build a territory.
Preview Territory
Once the boundaries of a territory are created, franchisors can easily preview and save a territory. The preview function provides quick visibility to the key demographics franchisors use in identifying and defining territories.
Once you generate a preview, simply “Create Territory” if you are satisfied. This will lock the boundaries in as a territory and allow you to manage the territory through its life cycle. Users can assign a name or allow our AI tool to assign a unique name based on territories in the region, ensuring no duplicate names are issued.
